CAMPING or not camping ?

Par amandine, 12 avril à 12:51 :: Marketing / E-marketing :: #25 :: rss

c'est l'été chez IKEA, et c'est tant mieux ! à tout ceux que ca "tente" rendez-vous sur I love the camping

Aprés le film "camping" et le retour du "kitchissime", le camping est de retour encore pour cette année, eh oui on pensait releguer ca à notre tendre et chère enfance ou aux dernières vacances mais IKEA se lance dans les pronostics, cet été sera camping or not camping, grand air, famille, nature... la tendance est donc (re)lancée et c'est IKEA qui organise le voyage, une opération qui a du style... ou pas...pour autant ca change! Les clichés sont quelque peu bousculés notamment grâce au jeune couple mis en situation mais qu'on se rassure les couleurs pop, et le charme invétéré de cette expèrience perdurent !!

tags pour CAMPING or not camping ? Tags: actualité, marketing

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